Topics for Google Adwords Certification Course in Hyderabad:
1.Basics of SEO
2.SEO Vs SEM
3.Why Google Ads?
4.Fundamentals of Google Ads
5.Where will customers see your Ads?
6.How to create effective ads?
7.How to enhance your ads with extensions?
8.Launching Different Types of Campaigns.
9.Google Ads account structure.
10.How to identify your target Audience?
11.How do customers find you?
12.Controlling the ad triggers
13.Visibility of your Ads
14.How to decide on the budget
15.Different Types of Bidding strategies in Google Ads
16.Choosing the best bidding strategy for your campaign
17.How to adjust bids based on performance
18.How to Evaluate your campaign performance
19.How to avoiding errors
21.Google Analytics integration
25.Google Ads Terminology
27.Google Ads Search Certification
28.Google Ads Display Certification
29.Google Ads Video certification
30.Google Ads Measurement certification
31.What is SEM?
32.Difference between SEO & SEM?
33.Inorganic Search Results
34.Introduction to Google AdWords & PPC Advertising
35.Setting up a Google AdWords Account
36.Adwords Dashboard overview & Walkthrough
37.Types of networks in Google Ads
38.Different types of campaigns
38.Types of Ads
39.How to create a Text Ad
40.Different types of text ad extensions.
41.Do’s and Don’ts in text Ads
42.Google Ads Account Structure
43.Types of cost models in Google Ads
44.Different types of keywords in Google Ads.
45.How Google Ads define Ad positions
46.Factors that influence Quality Score.
47.How to increase your Ads Quality score.
48.Creating High Quality Landing pages
49.Different types of bidding strategies
50.How google Bidding/Auction works
51.Key terms in Google Ads – Impressions, clicks, CTR, Avg CPC, Conversions, Conversion rate, Cost, Cost per conversion, Impression rate, Avg cpm, Avg cpv, conversion value, conversion value per cost.
52.How to launch a search campaign
53.Choosing Campaign objective, Campaign and Ad Types.
54.Naming a Campaign
55.Choosing a network
56.Choosing Target audience – Language targeting, Location Targeting, Demographics, Retargeting, interest based targeting
57.Getting your Adbudgets right
58.Creating Ad Groups.
59.Creating Ad Copies.
60.Types of Display Ads
61.Launching a display campaign
62.Types of Video Ads
63.Launching a video campaign
64.Ad optimisation score and tips to improve
66.Generation Google Ads Reports